We were created by an infinitely creative God to reflect his love and character to the world. One way we do that is by continuing his creative work. In this energizing book, serial entrepreneur and bestselling author Jordan Raynor helps artists, entrepreneurs, writers, and other creatives reimagine our work as service to God and others, addressing such penetrating questions as
Is my work as a creative really as God-honoring as that of a pastor or missionary?
What does it look like to create not to make a name for myself but to glorify God and serve others?
How can I use my work to fulfill Jesus's command to create disciples?
Will what I make today matter in eternity?
To answer these questions, Raynor shares compelling stories from an eclectic group of 40+ Christian entrepreneurs, including the founders of TOMS Shoes, Charity: Water, Chick-fil-A, In-N-Out Burger, Guinness, HTC, and Sevenly, as well as nontraditional entrepreneurs such as C. S. Lewis, Johann Sebastian Bach, and J. R. R. Tolkien. Raynor's "show" rather than "tell," story-driven style makes you feel as if you are sitting at the feet of some of the godliest and most successful entrepreneurs of all time.
Perfectly poised to reach today's growing creative class, this unique work restores God's position as the first entrepreneur, helping readers see the eternal value in the work they do today.
Called to Create by Jordan Raynor is now one of my top picks for faithful creatives. Jordan does an amazing job reminding us why creating is so important to our Creator, and why our work matters. It’s especially valuable for those of us who work in a secular market who often struggle with finding eternal value in all we do. But as he points out, ALL we do can glorify God. It matters to Him how we build our businesses, what we create, how we invest our time and finances into His kingdom, and how we treat people. The biggest takeaway I had from the book can be found in the last few pages. What would my work look like if I were creating it for Heaven’s library? Thank you, Jordan, for seeing this need in the creative business industry and filling it with this book.
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"The opposite of love is not hate, it's indifference. The opposite of art is not ugliness, it's indifference. The opposite of faith is not heresy, it's indifference. And the opposite of life is not death, it's indifference."— Elie Wiesel